GiG Strengthens UK Presence With Jupiter Gaming Agreement
GiG Software has participated in an agreement with digital marketing and iGaming operator Jupiter Gaming to move numerous of its online gambling establishment brands onto GiG's CoreX platform and SportX sportsbook service.
The partnership marks an additional action in GiG's growth within the UK's managed online video gaming market, following the current rollout of new operator brand names in the jurisdiction, consisting of ITV Win.
The migration will see Jupiter Gaming transition several brands onto GiG's 'technology environment', developed to improve operational effectiveness and regulatory compliance.
Under the agreement, the Jersey-based organization will release GiG's CoreX platform, supported by the business's DataX and LogicX modules, alongside the SportX sportsbook.
The migration is anticipated to be finished later on this year, enabling the business to run its brands on a single platform.
Stockholm-listed GiG stated its SportX sportsbook will offer sophisticated trading, pricing and danger management tools, helping Jupiter Gaming much better control direct exposure and improve margins.
"GiG's proven shipment in the UK, combined with the depth of its CoreX product and SportX sportsbook, made a migration to the platform a clear tactical step for Jupiter Gaming," said James Lowrey, Chief People Officer representing Jupiter Gaming.
"We look forward to leveraging GiG's technology to even more enhance Jupiter's position in the market."
The arrangement shows Jupiter Gaming's choice to bring its brand names onto a single technology platform that can support future growth while fulfilling the UK's strict regulatory requirements. The UK is among the world's most competitive and securely managed iGaming markets, as seen by moves as current as today.
Culture Secretary Lisa Nandy validated that operators unlicensed in the UK will likely be barred from sponsoring British sports clubs. Other current examples of the UK tightening its policy consist of the formation of the Illegal Gambling in addition to tax boosts late last year which were announced in the Autumn Budget.